Evaluation: Music Magazine
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Wednesday, 28 April 2010
Audience Responses
In order to determine whether my magazine was successful, and that it had matched all the criteria in the brief, I showed my target audience a copy of my magazine and asked what they thought.
Here is what they had to say:
'The colours are eye catching and the models really define the magazine.'
'The language used relates to the readers and it is effective at persuading you to read on.'
'I would buy it if I saw it in a shop!'
'The photographs look professionally taken'
'It looks ready to be sold in shops!'
Here is what they had to say:
'The colours are eye catching and the models really define the magazine.'
'The language used relates to the readers and it is effective at persuading you to read on.'
'I would buy it if I saw it in a shop!'
'The photographs look professionally taken'
'It looks ready to be sold in shops!'
Re-Designing the front cover
As i have chosen another cover model (model 3), I am deliberately using a Yellow colour scheme because it is eye catching. This will run through the text and will be applied to image effects and text boxes to show continuity.
Style and Colour Schemes -- UPDATE
The colour scheme will now consist of:
Light Orange (Gold Yellow), Black and White
The font for the title will be in 'Bauhaus 93'
Other fonts used on the magazine will be 'Impact' and 'Stencil Std'
These colours and styles will also run through my Contents and Feature Page.
Light Orange (Gold Yellow), Black and White
The font for the title will be in 'Bauhaus 93'
Other fonts used on the magazine will be 'Impact' and 'Stencil Std'
These colours and styles will also run through my Contents and Feature Page.
Cover Model Update
I have changed my cover model to model 3 as I feel his photo has more personality and expression. He will also be used for my feature page.
It also enables me to use 'Light Orange/Gold Yellow' as my colour scheme which was very popular with my target audience.
Audience Feedback: Front Cover Design
After designing the magazine, I then asked my target audience what they thought of it.
Here are their responses:
'It is hard to distinguish what the aim of the magazine is.'
'It looks like a skiing or winter sports magazine!'
'It doesn't look like a music magazine.'
These responses persuaded me to change my whole design and layout.
Here are their responses:
'It is hard to distinguish what the aim of the magazine is.'
'It looks like a skiing or winter sports magazine!'
'It doesn't look like a music magazine.'
These responses persuaded me to change my whole design and layout.
Designing the cover
As i have decided on model 1, I deliberately used a Blue colour scheme because it is eye catching and appealing and it also matches his clothing. This will run through the text and will be applied to image effects and text boxes to show continuity.
Magazine Update
There is now a confirmed name and colour scheme for the magazine.
It will be called:
Lyrical Beat
The colour scheme will consist of:
Sky Blue and Red
The font for the title will be in 'Bauhaus 93'
Other fonts used on the magazine will be 'Impact' and 'Stencil Std'
It will be called:
Lyrical Beat
The colour scheme will consist of:
Sky Blue and Red
The font for the title will be in 'Bauhaus 93'
Other fonts used on the magazine will be 'Impact' and 'Stencil Std'
Starting the design process: The front cover
To create my magazine, I will be using Adobe InDesign, which is the programme used by most magazines.I have already had a tutorial from a professional and have watched tutorials on YouTube.
The first thing I need to do is create my logo. As I am going with the name 'Lyrical Beat' I think that it should be big and bold. I want my magazine to have a consistent colour scheme and would like it to be vibrant and new.
Most magazines tend to have one word as the name for example 'Vibe.'I want my magazine to stand out so i thought it was better with two words (Lyrical Beat).
The first thing I need to do is create my logo. As I am going with the name 'Lyrical Beat' I think that it should be big and bold. I want my magazine to have a consistent colour scheme and would like it to be vibrant and new.
Most magazines tend to have one word as the name for example 'Vibe.'I want my magazine to stand out so i thought it was better with two words (Lyrical Beat).
Photos for the front cover
3Style and Colour Schemes
As it is a Hip-Hop/R&B magazine, I want it to have a tough and edgy look and plan to use a male for my model. I think that a male is best on the cover because it would appeal to all. I did a survey and the majority of people said that they would prefer to see a male on a front cover of a Hip-Hop/R&B magazine.
I also want my magazine to stand out on the shelf so i thought bright colours would be best. There were a range of colours but I narrowed it down to 'Sky Blue' and 'Light Orange'
Naming the magazine
The next task was to create a magazine proposal. This had to include a name for my magazine and the demographic it was going to be sold to. To name my magazine, I thought of words associated with the Hip-Hop genre.
I came up with:
Beatz
and
Lyrical Beat
I carried out a survey and my results showed that 'Lyrical Beat' was the most popular name choice. I chose this name and plan to create a logo. I am continuing my research and will finalise the name of the magazine at a later date.I decided that my magazine should be aimed at 16 - 24 year olds, which would mean that it would be aimed at young adults and adults. It is quite a broad age range and should enable me to be very creative and include lots of ideas and central topics. I chose this demographic as I feel there is a gap in the market for a Hip-Hop/R&B magazine for young adults/adults.
I created a PowerPoint presentation with detailed planning to ensure that my magazine had all the key elements:
I came up with:
Beatz
and
Lyrical Beat
I carried out a survey and my results showed that 'Lyrical Beat' was the most popular name choice. I chose this name and plan to create a logo. I am continuing my research and will finalise the name of the magazine at a later date.I decided that my magazine should be aimed at 16 - 24 year olds, which would mean that it would be aimed at young adults and adults. It is quite a broad age range and should enable me to be very creative and include lots of ideas and central topics. I chose this demographic as I feel there is a gap in the market for a Hip-Hop/R&B magazine for young adults/adults.
I created a PowerPoint presentation with detailed planning to ensure that my magazine had all the key elements:
Music Magazine Planning
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Researching Magazines on the Hip-Hop and R&B Market
I looked at some magazines already on the market to help me see what i need to include.to gain a deeper understanding i looked at 'Vibe Magazine' and 'Spin Magazine' in more detail:
Analyzing magazines: 'Vibe' & 'Spin'
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Music Magazine
I have chosen to base it on the genre of Hip-Hop and R&B as I feel that I know a lot about this genre and I am confident and familiar with the aspects of the genre.
In order to fulfil the task, I need to do research into the genre of Hip-Hop and R&B and look at magazines that are currently on the market.
In order to fulfil the task, I need to do research into the genre of Hip-Hop and R&B and look at magazines that are currently on the market.
New Task: Development of the School Magazine
The next assigned task is to create a 'music magazine'. In order to start this process I have to do some research to see what appeals to my target audience.
This will show improvement from the school magazine, and show use of new ICT methods.
The brief is to create a front cover, contents page and a feature page.
As I can't use current artists, I have to create my own with their own name and take my own pictures.
This will show improvement from the school magazine, and show use of new ICT methods.
The brief is to create a front cover, contents page and a feature page.
As I can't use current artists, I have to create my own with their own name and take my own pictures.
School Magazine Front Cover
From all my research, I was able to create the front cover to my school magazine.
In order to do this i had to create a flat plan.
Here is the flat plan:
This enabled me to create my end product.
Changes to my design based on market research
1. The information from this question has shown me that the most popular target audience was Key Stage 3 and Key Stage 5. This has led me to choose Key stage 3, my original audience. This information could slightly alter my initial design. The change would be brighter colours and simpler language for younger people to understand.
2. This has shown that more females have answered than males. This could suggest that the magazine will be popular with females and should maybe include more information and pictures that boys will be interested. This will ensure that my magazine appeals to a broader audience. This information would alter my initial design because I will need to include more information that would appeal to boys.
3. From this I can see that the most commonly bought magazines were fashion magazines, with gossip magazines not far behind. This clearly shows me what my target audience is most interested in and what I have to include. This will have no effect on my initial design because I was already including fashion.
4. This shows me what my target audience are expecting from the magazine. The most popular expectation was ‘School News’, which is good because it doesn’t defeat the idea of the task. The next most popular component was school pictures. This has not altered my initial design in any way because this was one of the main features.
5. From this, I can see that people were most comfortable paying a cheap price (£1.00 - £2.00). This will help me formulate a price in between that will be perfect and affordable for my target audience. This will not affect my initial design.
2. This has shown that more females have answered than males. This could suggest that the magazine will be popular with females and should maybe include more information and pictures that boys will be interested. This will ensure that my magazine appeals to a broader audience. This information would alter my initial design because I will need to include more information that would appeal to boys.
3. From this I can see that the most commonly bought magazines were fashion magazines, with gossip magazines not far behind. This clearly shows me what my target audience is most interested in and what I have to include. This will have no effect on my initial design because I was already including fashion.
4. This shows me what my target audience are expecting from the magazine. The most popular expectation was ‘School News’, which is good because it doesn’t defeat the idea of the task. The next most popular component was school pictures. This has not altered my initial design in any way because this was one of the main features.
5. From this, I can see that people were most comfortable paying a cheap price (£1.00 - £2.00). This will help me formulate a price in between that will be perfect and affordable for my target audience. This will not affect my initial design.
Results of survey
Question 1
What age range do you think that the school magazine should be targeted at?
43.3% said the magazine should be targeted at Key Stage 3.
The information from this question has shown me that the most popular target audience was Key Stage 3 and Key Stage 5. This has led me to choose Key stage 3, my original audience. This information could slightly alter my initial design. The change would be brighter colours and simpler language for younger people to understand.
Question 2
Are you..? (Male/Female)
51.7% of females voted and 48.3% of males voted.
This has shown that more females have answered than males. This could suggest that the magazine will be popular with females and should maybe include more information and pictures that boys will be interested. This will ensure that my magazine appeals to a broader audience. This information would alter my initial design because I will need to include more information that would appeal to boys.
The highest genre of magazine bought was fashion at 56.7%.. the lowest was film at 6.7%
From this I can see that the most commonly bought magazines were fashion magazines, with gossip magazines not far behind. This clearly shows me what my target audience is most interested in and what I have to include. This will have no effect on my initial design because I was already including fashion.
Question 4
What would you expect form a school magazine?
70% of people wanted to see school news, while only 40% wanted to see revision tips
This shows me what my target audience are expecting from the magazine. The most popular expectation was ‘School News’, which is good because it doesn’t defeat the idea of the task. The next most popular component was school pictures. This has not altered my initial design in any way because this was one of the main features.
Question 5
How much would you usually spend on a magazine?
50% said they would spend £1.00 to £2.00 on a magazine
From this, I can see that people were most comfortable paying a cheap price (£1.00 - £2.00). This will help me formulate a price in between that will be perfect and affordable for my target audience. This will not affect my initial design.
Question 6
What colours would appeal to you?
70% said they preferred the colour purple, while 13.3 % said they preferred green.
Clearly the most popular colour was purple. This data has helped me to find the preferred colour however; the school colours (Green and Yellow) weren’t as popular. As it is a school magazine, I mite have to go against the survey slightly and add green and yellow so that I have some aspects of the school’s identity and that it fits the brief. This will alter my initial design slightly because I will have to include additional colours.
Question 7
What would you least like to see in a school magazine?
75.9% said that they wouldn't like to see big blocks of text and 51.7% said that they didn't want to see teacher's comments.
This is one of the most important questions, as it shows me what people least would like to see. The aspect my target audience would least like to see, is big blocks of text. I also gave them a chance to comment on other things they wouldn’t like to see. Some of the comments were ‘Horrible Pictures’ and ‘Ugly Boys…’
This hasn’t altered my initial design, but it has helped me find out what they don’t want to see.
Question 8
a section called 'pictures' will be featured in the magazine. What sort of pictures would you like to see?
The most popular request at 83.3% was to see funny pictures of teachers.
From this chart, I can tell that the most popular sort of pictures people would like to see is ‘Funny pictures of teachers’. As pictures will be a main aspect of my magazine, I will be sure to include these and would consider adding the second favourite which was ‘Random’. This section could include random pictures such as a new species or someone doing something funny. This hasn’t changed my initial design because this was already a main feature.
What age range do you think that the school magazine should be targeted at?
43.3% said the magazine should be targeted at Key Stage 3.
The information from this question has shown me that the most popular target audience was Key Stage 3 and Key Stage 5. This has led me to choose Key stage 3, my original audience. This information could slightly alter my initial design. The change would be brighter colours and simpler language for younger people to understand.
Question 2
Are you..? (Male/Female)
51.7% of females voted and 48.3% of males voted.
This has shown that more females have answered than males. This could suggest that the magazine will be popular with females and should maybe include more information and pictures that boys will be interested. This will ensure that my magazine appeals to a broader audience. This information would alter my initial design because I will need to include more information that would appeal to boys.
The highest genre of magazine bought was fashion at 56.7%.. the lowest was film at 6.7%
From this I can see that the most commonly bought magazines were fashion magazines, with gossip magazines not far behind. This clearly shows me what my target audience is most interested in and what I have to include. This will have no effect on my initial design because I was already including fashion.
Question 4
What would you expect form a school magazine?
70% of people wanted to see school news, while only 40% wanted to see revision tips
This shows me what my target audience are expecting from the magazine. The most popular expectation was ‘School News’, which is good because it doesn’t defeat the idea of the task. The next most popular component was school pictures. This has not altered my initial design in any way because this was one of the main features.
Question 5
How much would you usually spend on a magazine?
50% said they would spend £1.00 to £2.00 on a magazine
From this, I can see that people were most comfortable paying a cheap price (£1.00 - £2.00). This will help me formulate a price in between that will be perfect and affordable for my target audience. This will not affect my initial design.
Question 6
What colours would appeal to you?
70% said they preferred the colour purple, while 13.3 % said they preferred green.
Clearly the most popular colour was purple. This data has helped me to find the preferred colour however; the school colours (Green and Yellow) weren’t as popular. As it is a school magazine, I mite have to go against the survey slightly and add green and yellow so that I have some aspects of the school’s identity and that it fits the brief. This will alter my initial design slightly because I will have to include additional colours.
Question 7
What would you least like to see in a school magazine?
75.9% said that they wouldn't like to see big blocks of text and 51.7% said that they didn't want to see teacher's comments.
This is one of the most important questions, as it shows me what people least would like to see. The aspect my target audience would least like to see, is big blocks of text. I also gave them a chance to comment on other things they wouldn’t like to see. Some of the comments were ‘Horrible Pictures’ and ‘Ugly Boys…’
This hasn’t altered my initial design, but it has helped me find out what they don’t want to see.
Question 8
a section called 'pictures' will be featured in the magazine. What sort of pictures would you like to see?
The most popular request at 83.3% was to see funny pictures of teachers.
From this chart, I can tell that the most popular sort of pictures people would like to see is ‘Funny pictures of teachers’. As pictures will be a main aspect of my magazine, I will be sure to include these and would consider adding the second favourite which was ‘Random’. This section could include random pictures such as a new species or someone doing something funny. This hasn’t changed my initial design because this was already a main feature.
Friday, 23 April 2010
Task
For my Media Studies coursework, the assigned task is to create a school magazine. In order to do this I have to create a questionnaire. The questionnaire will enable me to determine what to put in my magazine.
Here is a link to my questionnaire: http://www.surveymonkey.com/s.aspx?sm=W778pL_2bwHvwYbYXoiLXF2Q_3d_3d
Here is a link to my questionnaire: http://www.surveymonkey.com/s.aspx?sm=W778pL_2bwHvwYbYXoiLXF2Q_3d_3d
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